The predecessor organisation to Newswatch was founded in 1999, using its pioneering analytical techniques in that year's European Parliamentary Elections.

Since then, the company has written dozens of reports covering more than 5,000 hours of broadcast coverage, continually refining and fine-tuning its methodology.

Our clients have included the Conservative Party, the cross-party think-tank Global Britain, and the Daily Telegraph.

We have also produced research papers that have been published by the prestigious think-tank the Centre for Policy Studies.

And we have submitted research to the BBC Governors, with our work central in the consideration of whether the corporation's EU coverage was biased.

Recent expansion - and the new name Newswatch - has been designed to reflect the increasing concerns that the broadcast media are not meeting their requirements to be fair and accurate.