- Presenter bias - is the interview even-handed?
- Selection of speaker - are they 'for' or against' and what are their credentials?
- Quality of research - does it fairly represent the issues involved? Are the facts presented by the programme about the topic properly researched, balanced and accurate? Do they adequately sum up complex arguments?
- Factors that colour audience perception - for example, tone of voice or interruption rate
- Number of mentions of the relevant topic, and the prominence given to it
Newswatch helps you get to the nitty-gritty of what is being said
about your organisation on television and radio news programmes
by first tracking, then exploring in depth how topics are handled on air.
reports -
Arming you with the facts...
Each report will be tailored to your needs and might highlight issues such as:
Download
the Executive Summary of our latest Report here
Download our summary report to demonstrate the depth and quality of service we can provide for you